Cookie Policy

Last updated: 25 September 2026

This Cookie Policy explains how Little Ones (“Little Ones”, “we”, “us” or “our”) uses cookies and similar technologies when you visit or interact with our website.

This Cookie Policy should be read together with our Privacy Policy, which explains how we collect, use and protect your personal data.

1. What Are Cookies?

Cookies are small text files that are stored on your computer, smartphone, tablet or other device when you visit a website.

Cookies allow websites to recognise your device and may be used for purposes such as remembering your preferences, keeping products in your shopping basket, maintaining website security, understanding how visitors use the website and providing relevant advertising.

We may also use technologies that operate in a similar way to cookies, including:

• pixels;

• tags;

• scripts;

• local storage;

• web beacons;

• device identifiers; and

• similar storage or access technologies.

In this Cookie Policy, we refer to all of these technologies collectively as “cookies”.

2. UK Cookie Rules

Where our website is accessed from the United Kingdom, our use of cookies and similar technologies is governed by applicable UK privacy legislation, including:

• the UK General Data Protection Regulation (“UK GDPR”);

• the Data Protection Act 2018;

• the Privacy and Electronic Communications Regulations 2003 (“PECR”); and

• amendments introduced by the Data (Use and Access) Act 2025.

Where consent is required by law, we will not activate non-essential cookies until you have made a choice.

Certain cookies may be used without consent where they fall within an applicable exemption under PECR.

3. Types of Cookies We Use

We may use the following categories of cookies.

Strictly Necessary Cookies

Strictly necessary cookies are required for our website and online store to function properly.

These cookies may be used for purposes such as:

• maintaining website security;

• preventing fraud;

• enabling checkout;

• remembering products in your shopping basket;

• processing transactions;

• allowing you to log into your account;

• maintaining your session; and

• providing functionality specifically requested by you.

Because these cookies are necessary to provide the website or a service you have requested, they may not require your consent.

Disabling these cookies may prevent parts of our website from working properly.

4. Functional and Preference Cookies

Functional cookies allow our website to remember choices you make and provide enhanced functionality.

For example, these cookies may remember:

• language preferences;

• country or region;

• currency;

• display preferences;

• previously selected settings; and

• certain customer preferences.

Where these cookies require consent under applicable law, we will only activate them after you have given consent.

Where a specific PECR exemption applies, certain limited functionality technologies may be used without prior consent, provided all legal requirements for that exemption are satisfied.

5. Analytics and Performance Cookies

We may use analytics and performance cookies to understand how visitors interact with our website.

These technologies may provide information such as:

• which pages are visited;

• how long visitors spend on our website;

• how visitors reached our website;

• which products are viewed;

• which buttons or links are clicked;

• whether errors occur; and

• general website performance.

We use this information to understand how our website performs and to improve our Services.

Where consent is required, analytics cookies will only be activated after you have given your consent.

UK law permits certain limited statistical uses without prior consent where all conditions of an applicable PECR exception are satisfied. Where we rely on such an exception, we will only do so within the limits permitted by law.

6. Advertising and Marketing Cookies

We may use advertising and marketing cookies to understand the effectiveness of our advertising and, where permitted, to provide advertising that may be more relevant to you.

These cookies may be used to:

• measure advertising campaigns;

• understand whether you interacted with an advertisement;

• limit how often advertisements are displayed;

• build audiences for advertising;

• understand customer journeys;

• personalise advertising; and

• measure conversions or purchases resulting from advertisements.

Advertising technologies may be provided by third-party platforms.

These could include advertising, social media or marketing providers that we use from time to time.

We will not activate advertising or behavioural tracking cookies where consent is required unless you have given your consent.

You can withdraw that consent at any time through our cookie settings.

7. Shopify

Our online store is powered by Shopify.

Shopify may use cookies and similar technologies that are required to operate our online store and provide functionality including:

• checkout;

• shopping basket functionality;

• security;

• fraud prevention;

• customer accounts;

• payments;

• website performance; and

• other ecommerce functionality.

Some Shopify technologies may be strictly necessary, while others may relate to analytics, personalisation or advertising.

Where a Shopify technology requires consent under applicable law, it will only be activated after the required consent has been obtained.

Shopify may also process information in accordance with its own privacy and cookie documentation.

8. Third-Party Cookies

Some cookies on our website may be placed or accessed by third-party service providers.

Depending on the services we use, these providers may include:

• ecommerce providers;

• payment providers;

• analytics providers;

• advertising platforms;

• social media platforms;

• customer service software;

• email marketing providers; and

• website functionality providers.

Third parties may use information collected through their technologies in accordance with their own privacy policies.

Where required by UK law, these third-party cookies will not be activated until you have given the appropriate consent.

9. Cookie Consent

When you first visit our website, you may be shown a cookie banner or consent management tool.

Depending on the cookies used on the website, you may be given options such as:

Accept All
Allows all cookie categories for which your consent is requested.

Reject Non-Essential Cookies
Allows only cookies that are necessary or otherwise permitted without consent under applicable law.

Manage Preferences
Allows you to choose which categories of optional cookies you wish to allow.

Rejecting optional cookies will not prevent you from making purchases or using the essential functionality of our website.

We will not interpret simply continuing to browse our website as consent where UK law requires a positive choice.

10. Changing or Withdrawing Your Consent

You can change or withdraw your cookie preferences at any time.

You can do this through the Cookie Settings or similar privacy preference link available on our website.

Withdrawing consent does not affect the lawfulness of any processing that occurred before you withdrew your consent.

After you withdraw consent, the relevant optional technologies will no longer be used on your device, subject to any technical limitations and legally permitted retention.

11. Browser Settings

Most web browsers also allow you to manage cookies through your browser settings.

Depending on your browser, you may be able to:

• view cookies;

• delete cookies;

• block cookies;

• block third-party cookies;

• clear stored website data; or

• configure your browser to notify you when cookies are being used.

Please note that disabling all cookies through your browser may affect the functionality of our website.

For example, your shopping basket, checkout or account functionality may not work correctly if strictly necessary cookies are blocked.

12. How Long Cookies Are Stored

Cookies may be either:

Session Cookies

Session cookies generally remain active only during your browsing session and are deleted when you close your browser.

Persistent Cookies

Persistent cookies remain on your device for a specified period or until they are deleted.

The duration of a cookie depends on its purpose and the provider responsible for it.

We aim to ensure that cookies are retained only for an appropriate period and will periodically review the technologies used on our website.

More detailed information about the cookies currently used, including their purpose and duration, may be provided through our cookie consent tool.

13. Personal Data Collected Through Cookies

Some cookies and similar technologies may collect or generate information that constitutes personal data.

This may include:

• IP addresses;

• cookie identifiers;

• device identifiers;

• browser information;

• approximate location information;

• website activity;

• product interactions;

• purchase information; and

• advertising interactions.

Where personal data is processed through cookies, our Privacy Policy also applies.

Our Privacy Policy explains your rights under applicable data protection legislation and how you can exercise those rights.

14. Online Advertising

Where we use cookies for personalised or behavioural advertising, these technologies will only operate where permitted under applicable law.

Where consent is required under PECR, we will obtain consent before using cookies or similar technologies for tracking and profiling for online advertising.

You can refuse or withdraw your consent through our cookie settings.

15. Children

Little Ones sells products intended for babies and children. However, our website and purchasing Services are intended for adults.

We do not intentionally use cookies to create advertising profiles of children.

Where applicable law requires additional protections because an online service is likely to be accessed by children, we will take appropriate measures to protect their privacy.

16. Changes to This Cookie Policy

We may update this Cookie Policy from time to time.

For example, we may make changes when:

• we introduce new website functionality;

• we change service providers;

• we introduce new advertising or analytics technologies;

• applicable laws or regulatory guidance change; or

• the way we use cookies changes.

When we update this Cookie Policy, we will change the “Last updated” date at the top of this page.

Where appropriate, we may also ask you to renew your cookie preferences.

17. Contact Us

If you have questions about our use of cookies, this Cookie Policy or your privacy rights, please contact us:

Little Ones
Email: info@littleones.com
Legal entity: Shopinfinity
Registered/business address: [INSERT ADDRESS]
Chamber of Commerce (KvK) number: [INSERT KVK NUMBER]

18. Complaints for UK Customers

If you are located in the United Kingdom and you have concerns about our use of cookies or personal data, please contact us first so that we can investigate your concerns.

You may also have the right to make a complaint to the United Kingdom supervisory authority:

Information Commissioner’s Office (ICO)

Further information about your data protection rights and how to make a complaint is available through the ICO.